Recently, when the roar of the engines of the Nürburgring track hit the innovative rhythm of the 10th anniversary of Geekvape, behind the speed and passion is an extreme journey of brand spirit. G-Tour, an industrial tourism brand under Geekvape, went to Germany to join hands with the world's top GT racing car Scherer Sport PHX to compete in the Nürburgring 24-hour endurance race, known as the "Green Hell", and invited some global partners to witness this high-energy event that combines extreme engineering and brand spirit. This is not only a cross-border linkage between industrial design and racing technology, but also a brand declaration to move towards a world-class brand!
Extreme Tour of the Nürburgring Nordschleife: The challenge never stops
Nürburgring, this legendary track called "Green Hell" by drivers, has become the world's most demanding racing test field with 177 bends and 24-hour extreme relay. This time, Geekvape is not just a spectator, but a runner.
Scherer PHX is one of the most dominant teams in the European GT3 arena. It won the Nürburgring 24H twice in 2022 and 2024, relying not only on speed, but also on extreme engineering coordination and precise control of limits. What they insist on is exactly what Kikner has been pursuing in the field of electronic atomization for ten years - using technology and collaboration to define excellence.
And this cooperation is a recognition of each other's ideas, and it is also a resonance of brand spirit - telling the story of challengers in the top field.
Mirror resonance of an industrial track
At every turn on the track, the team has to disassemble the data, debug the angle, and run-in the team, with precision to milliseconds. Geekvape's ten years are also a series of "high-speed corners" in the industrial field: from the failure and reconstruction of material research and development, to thousands of runs-in with automation equipment manufacturers, to cultural challenges in the process of globalization, every step is a breakthrough under high pressure.
They have the same way of thinking:
Modular design, just like the car's different parts are deployed for different tracks, Geekvape modularizes complex processes with DFA (Design for Automation);
Team inheritance mechanism, just like the team's "experience-led" system, Geekvape's research institute ensures technology inheritance through close cooperation between doctors and front-line engineers;
Data-driven decision-making, whether it is the team's extreme tracking of lap times or Geekvape's precision manufacturing process, behind it is the belief in details.
This is no longer a simple "joint name", but two seemingly different but essentially connected roadmaps, which meet on the "industrial philosophy track" of the New North.
Make the brand spirit visible, audible, and felt
When the car crosses the finish line at high speed, that moment is not only a contest of speed, but also a concrete expression of the brand spirit:
The beating frequency of the dashboard is the rhythm of ten years of innovation;
The sound of the tires rubbing against the track is the resonance of the high-speed operation of the production line;
The wristbands worn by the team members incorporate Geekvape's aesthetic thinking on the life of industrial design.
In this event, "cooperation" is no longer just a business term, but a moving visual metaphor: a true collaborative relationship between people, technology and technology, and ideas and ideas.
As a bridge, G-Tour carries not only a brand display, but also a new brand ecology - a dynamic community connecting engineers, partners, designers and consumers.
The journey of partners: running together is the direction of the end
In this G-Tour New North Extreme Tour, Geekvape also specially invited long-term partners from all over the world to walk into the Nürburgring together and immerse themselves in the brand spirit in a real competition environment.
They are not only spectators, but also co-creators. They communicated face-to-face with the drivers in the garage about their feelings about the game, cheered for the victory with the team in the audience, and shared the challenges and breakthroughs they experienced at the team dinner.
This is a connection of people's hearts, an intersection of values, and a creation of collective memory. It is telling: a world-class brand is not a race for one person, but a relay race for a group of like-minded people.
Speeding up to the future: Starting from the limit in the next decade
The challenging Nürburgring track is both the end and the starting point.
At the node of the tenth anniversary, Geekvape proposed a more ambitious goal: to become a world-class brand with real global influence.
This is not easy, but as drivers know, the meaning of the track is never "easy".
Starting from a small studio, Geekvape has now sailed to the markets of more than 70 countries around the world. Under the spirit of "professionalism, collaboration, and challenge", 8,000+ employees have turned the 220,000 square meters of smart manufacturing park into an industrial track. On this road, Geekvape has proved that the brand can not only manufacture products, but also create resonance with cross-border challenges, technological leaps, and partner co-creation.
Just as the charm of the Nürburgring is not to be conquered, but that it always has the next bend waiting for a breakthrough. Geekvape's brand spirit will continue to turn to the next unknown, and drive towards the world-class goal in speed and cooperation.
